What is Natural, Anyways?

Natural Isn't New

Natural this, natural that. It's a term you're probably starting to hear pretty frequently, but one that doesn't often get explained.

So, what exactly does it mean to be natural?

Is that feed vegan? Yes, we started in Boulder, so our animals embraced their inner hippy. All of our suppliers use high grade vegetarian feed and have certifications that are third party verified to ensure the best diets possible. Absolutely no animal by-products are used in their diets. But, we think our cows would look great in flowered headbands.

We prefer our animals drug-free. This means they are NEVER EVER fed any antibiotics, steroids or added hormones. Think of them as teetotalers (or fans of Nancy Reagan’s “Just Say No to Drugs” campaign). So you are clear, the FDA allows the usage of steroids and added hormones in the raising of beef. However, the FDA prevents the usage of steroids and added hormones in the raising of chicken and pork, so if you see that as an added “feature”, know that they aren’t doing anything above and beyond the minimum requirements.

Some companies also use antibiotics up to a certain point in the animal’s life cycle and then stop, claiming to be antibiotic-free. Not our suppliers. We believe in transparency and NEVER EVER giving the animals antibiotics. 80% of all antibiotics sold in the US are for use on livestock and poultry, not humans! And the majority of those antibiotics are not even given to animals who are sick. The purpose is to use them as a substitute for healthier living conditions and to make chickens, pigs, and cows grow faster. We prefer naturally developed animals, not big green Hulk ones!

No jokes here, we just want to make sure that our animals are raised in an environment with the strictest humane standards. Looking out for their wellbeing includes low stress conditions and handling, spacious living environment, protection from the elements, and socialization. We do everything short of tucking them in at night.

Better bacon

Why is this important?

Apple had just released iTunes.

Justin Timberlake went solo. (RIP N’Sync)

Finding Nemo was in theaters.

Flip phones were the height of style.

Kelly Clarkson was crowned American Idol.

The Terminator was elected Governator.

It all started with our burgers, and we made it our goal to keep it going with our chicken and bacon as well. Today we can proudly say that we have achieved that goal!

Our burgers are only made from Meyer All-Natural Angus Beef that's been humanely raised on a strict vegetarian diet, with no steroids, growth hormones or antibiotics. Ever. Skipping the steroids, growth hormones and antibiotics allows the animals to mature slowly for optimal tenderness and marbling. All of their cattle is humanely-raised on small to mid-sized family farms. The company developed the Meyer Natural Foods Humanely Handled Program to ensure maximum benefit for the cattle. This program is a USDA FSIS Approved Third Party Certification Process. Meyer Natural Angus verifies the source and age of all their cattle to ensure they are born, raised, fed and processed in accordance with the full requirements of the program and only in the USA.

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We went all the way to Springer Mountain Farms in the Blue Ridge Mountains to bring you our, hand-breaded, all-natural, responsibly-raised, antibiotic-free chicken. Yes, that’s a mouthful. A tasty mouthful. Springer Mountain Farms is the first chicken farm to earn the American Humane Society Certification. That’s why their chickens are fed a pesticide free, vegetarian diet of corn and soybean without the use of antibiotics, growth stimulants or hormones, or animal by-products. 100% of the corn and soybean that Springer Mountain Farms uses is grown right here in the United States. They do not import any ingredients from other countries. The corn and soybean meal is extensively tested on-site in their USDA Certified laboratory not only for nutrient value, energy, protein, minerals, and amino acids, but also for numerous quality standards such as molds, moisture, grade of product, and pesticide contamination. They are one of the few poultry producers who can and do test ingredients this extensively.

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Our All-Natural bacon comes from humanely and socially-raised pigs free from stimulants, antibiotics and growth hormones. Happy pigs mean happy people. Good Nature Pork ensures humane handling of their animals by only working with the best family farms. All pork used for their brand is 100% socially raised where the animals are allowed to interact and socialize in a spacious setting. The company maintains close relationships with the farms and monitors their operations to verify certain interventions and animal-handling standards are being met. They base their policies on the American Meat Institute’s animal welfare and handling guidelines and keep trained animal-handling specialists at every processing facility. These practices are very important in minimizing animal stress. Good Nature participates in third-party audits conducted by the Professional Animal Auditor Certification Organization.

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