Natural Isn't New
Natural this, natural that. It's a term you're probably starting to hear pretty frequently, but one that doesn't often get explained.
So, what exactly does it mean to be natural?
Is that feed vegan? Yes, we started in Boulder, so our animals embraced their inner hippy. All of our suppliers use high grade vegetarian feed and have certifications that are third party verified to ensure the best diets possible. Absolutely no animal by-products are used in their diets. But, we think our cows would look great in flowered headbands.
We prefer our animals drug-free. This means they are NEVER EVER fed any antibiotics, steroids or added hormones. Think of them as teetotalers (or fans of Nancy Reagan’s “Just Say No to Drugs” campaign). So you are clear, the FDA allows the usage of steroids and added hormones in the raising of beef. However, the FDA prevents the usage of steroids and added hormones in the raising of chicken, so if you see that as an added “feature”, know that they aren’t doing anything above and beyond the minimum requirements.
Some companies also use antibiotics up to a certain point in the animal’s life cycle and then stop, claiming to be antibiotic-free. Not our suppliers. We believe in transparency and NEVER EVER giving the animals antibiotics. 80% of all antibiotics sold in the US are for use on livestock and poultry, not humans! And the majority of those antibiotics are not even given to animals who are sick. The purpose is to use them as a substitute for healthier living conditions and to make chickens and cows grow faster. We prefer naturally developed animals, not big green Hulk ones!
No jokes here, we just want to make sure that our animals are raised in an environment with the strictest humane standards. Looking out for their wellbeing includes low stress conditions and handling, spacious living environment, protection from the elements, and socialization. We do everything short of tucking them in at night.
Why is this important?
Apple had just released iTunes.
Justin Timberlake went solo. (RIP N’Sync)
Flip phones were the height of style.
Kelly Clarkson was crowned American Idol.
The Terminator was elected Governator.
It all started with our burgers, and we made it our goal to keep it going with our chicken as well. Today we can proudly say that we have achieved that goal!
We know what makes you happy
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